Are you the owner of a small business? Want digital marketing work for you and your business?
Choosing digital marketing for a small business can be a good investment. There are many ways by which a small business can benefit from digital marketing.
This guide is for all small business owners who want to grow their businesses with the help of digital marketing.
Digital Marketing: Countless Benefits To Your Small Business
Digital marketing can benefit businesses of all sizes. If you are a small business owner then don’t doubt the power of digital marketing.
The benefits digital marketing provides can depend on factors such as target audience, advanced technologies and evolving digital landscape.
There are several benefits digital marketing provides to a small business:
- Digital Marketing Is More Cost-Effective
In comparison with traditional advertising strategies, digital marketing is more cost-effective. It helps to reach the target audience in a cheap amount of time and money.
- Track Metrics
The results of digital marketing can be measured. Small business owners can track metrics like website traffic, leads, sales and return on investment.
- Reach Target Audience
Target the right audience at the right time with digital marketing.
- Increase Visibility
Increase visibility on search engine results pages (SERPs) with digital marketing.
- Brand Awareness
With the help of social media marketing increase your brand awareness among people.
- Build Trust
To build trust among customers, content marketing plays an important role. Content marketing is a type of digital marketing. With quality content that is relevant, informative and engaging it is easy to build customer’s trust.
Digital Marketing: How Much Will It Cost For Your Small Business?
Know how much your small business has to invest in digital marketing.
The size of the company, scale of the project and services required, these factors decide the cost of digital marketing for a small business.
Have a look at the expected cost of digital marketing for your small business:
- For SEO and content marketing, you can expect costs between Rs. 30,000 and Rs. 50,000 per month.
- For social media management, the number of platforms managed will decide the cost. It can lie between Rs. 15,000 and Rs. 30,000 per month.
- Website development can cost between Rs. 15,000 and Rs. 20,000. If you have a small business, then your website having five to seven pages can cost between Rs. 20,000 and Rs. 50,000.
- Graphic design can cost between Rs. 5,000 and Rs. 10,000. This price is for logo design, if you wish to have a banner design then it can cost between Rs. 10,000 and Rs. 30,000.
- For PPC (pay-per-click) advertising, the cost can lie between Rs. 20,000 and Rs. 1,00,000 per month.
Keep in mind that the above-mentioned costs are expected costs and not actual costs.
The cost of the particular project may vary depending on the growth your business will see because of digital marketing and many other factors.
PPC: Benefits Of Using PPC Advertising In Marketing
PPC or pay-per-click helps to drive traffic to various websites. How does it work?
As the name itself says, pay-per-click. Publishers get paid every time an ad is clicked on. The advertiser is the one who pays the publisher. You (the business owner) will be the advertiser, running the ads.
To make it simple, the PPC agency will manage ads on behalf of their clients. The publisher will be a search engine or website owner.
Benefits Of PPC Advertising
Here are a lot of benefits that PPC can provide to your business:
- When a user clicks on your ad then you have to pay. This can help you maintain a budget. This feature of PPC makes it cost-effective.
- Track conversion and attribute results.
- Gain brand recognition.
- Your SEO strategy will be improved because of the data from PPC ads.
- You will be able to understand your customer’s interests.
- Compared to traditional advertising strategies PPC can produce results faster.
- Choose your audience based on specific area or location, language and device.
The list goes on. You can see there are alot of benefits PPC can provide to your small business.
Get a professional and experienced PPC agency who can make your job easier.
Conclusion
You are benefited in every way possible with the help of digital marketing. You have already seen how many benefits digital marketing offers to a business.
If you are a small business owner then you understand that business requires attention. Attention from the right audience who can become your potential customers.
Digital marketing in comparison to traditional marketing is very effective. Nowadays everyone is on digital platforms. Using them for shopping, chatting and even for education digital platforms are needed.
Your business will reach new heights of success all you need is better advertising strategies.
0 Comments